(from the introduction to The Real American Dream)

As another wave of downsizing rolls over American businesses, many people think longingly of starting their own businesses. Just in time, one-person business owner Sally Petersen has written The Real American Dream, Creating Independence and Running a One Person Business.  

All security is not in the job market, she points out. With the right set of attitudes and skills, you can acquire the business know how to develop your own security. The Real American Dream is more than a "how-to." It also illuminates the "whys" behind her recommendations, making it useful in renewing an existing solo business or reviewing current business status. 

Her ideas are sound for small business owners. They are especially useful for creative people who might not think of themselves as being  "in business": artists, writers, photographers.  "You can not separate who you are from the work you do and expect success and happiness, I've found over years of experience that understanding your own attitudes, values and needs is the base for constructing a satisfying business life.," Petersen says.